That, at least, is the decision of the game's traditionally raciest advertiser, GoDaddy, which on Thursday will announce plans to air two spots during the Feb. 2, 2014, game, but without so much as a jiggle, wiggle or double-entendre giggle.
Even Danica Patrick, who will also return for the eighth consecutive year, will no longer be relegated to the role of sex kitten. Both of GoDaddy's Super Bowl spots will be humor-laden with a new brand message — but drop all sexual suggestiveness, USA TODAY reports.
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