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Google adds more musical chops with Songza deal

Published on NewsOK Modified: July 1, 2014 at 5:13 pm •  Published: July 1, 2014

SAN FRANCISCO (AP) — Google is fine-tuning its digital music strategy with the acquisition of Songza, a service that creates soundtracks tailored for people's changing moods.

Financial terms of the deal announced Tuesday were not disclosed. That means the price is considered to be too small to affect Google Inc., which ended March with $59 billion in cash.

The acquisition highlights the growing importance of services that customize playlists as more people listen to music through Internet connections on their smartphones, tablets and personal computers.

Apple Inc. is buying headphone maker Beats Electronics for $3 billion largely because it prizes the song-picking prowess of a digital music service that Beats has been building. The music service combines automated formulas with the expertise of a team led by Beats' co-founders, longtime recording industry executive Jimmy Iovine and hip-hop producer and rapper Dr. Dre. Inc. also recently rolled out a music-streaming service that is part the company's $99-per-year Prime package.

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