SAN FRANCISCO (AP) — Google is wielding the power of its dominant Internet search engine to push more websites into protecting the people using their services.
The move, announced late Wednesday, involves a change in Google's closely guarded formula for determining the rankings of its search results.
Websites that automatically encrypt their services will now be boosted higher in Google Inc.'s recommendation system. For now, encryption will remain a small factor in Google's ranking formula, but the Mountain View, California-based company says it may put greater emphasis on the security measure in the future. It wants to make it tougher for government spies and computer hackers to grab the personal data of unwitting Web surfers.
Users can tell if a website is encrypted if its address begins with "https."
Google beefed up security of its search engine and popular Gmail service after former National Security Agency contractor Edward Snowden revealed that the U.S. government has been vacuuming up personal data. The surveillance programs exploited gaping holes in unencrypted websites.
When websites are encrypted, it's more difficult for interlopers to sweep up data transmitted over unsecured Wi-Fi networks in homes or widely trafficked areas such as airports or stores.
Online security is a hot-button topic amid the Snowden revelations and a series of high-profile hacking attacks that filched credit card numbers, passwords and other personal information. In the most recent scare, online security firm Hold Security this week revealed that it had discovered a gang of Russian hackers have stockpiled more than 1.2 billion passwords stolen from more than 400,000 websites.
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