Governor's Cup, entrepreneurship helps bring students into business

Stacey Brandhorst and her Donald W. Reynolds Governor's Cup teammates are determined to make their team's business plan, PristineCal, a reality.
BY TOM WALKER twalker@i2e.org Published: April 24, 2012
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Stacey Brandhorst will graduate from Oklahoma State University in May with two master's degrees, but she isn't interviewing for jobs.

Instead, she is about to become a full-fledged entrepreneur.

Brandhorst and her Donald W. Reynolds Governor's Cup teammates are determined to make their team's business plan, PristineCal, a reality. The Governor's Cup competition requires participants to select a new technology, research the market, write a business plan and pitch it to a panel of judges.

“On May 4th, PristineCal will be my job,” Brandhorst said. “It's a huge leap of faith. We have been through ups and downs, but creating this company has always been our goal.

PristineCal will provide a purification process for calcium based on licensed technology from OSU.

“Anything that has calcium in it also contains heavy metals,” Brandhorst said. “When you drink milk, eat calcium-fortified bread, or take calcium supplements, you are getting heavy metals. Trace amounts of these metals remain in your blood, bones and tissues. This can cause health problems, but there wasn't anything anyone could do about it until Dr. Allen Apblett of OSU found a way.”

The PristineCal team conducted more than 80 consultations to figure how to apply the technology to create a product that food companies would want to buy. PristineCal will provide the first-ever heavy metal and strontium-free, food-grade calcium powder.

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DID YOU KNOW?

Stacey Brandhorst was named one of two $2,500 pitch winners at the Governor's Cup Awards Dinner for a 90-second pitch about PristineCal that she recorded after the team's finals presentation in the oral competition.

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