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Grammy Awards deliver 28.51 million viewers

by Brandy McDonnell Published: January 27, 2014
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Pharrell Williams, left, presents the award to Thomas Bangalter, second from left, and Guy-Manuel de Homem-Christo of Daft Punk, and Nile Rodgers for best pop duo/group performance for "Get Lucky" at the 56th annual Grammy Awards at Staples Center on Sunday, Jan. 26, 2014, in Los Angeles. (AP)
Pharrell Williams, left, presents the award to Thomas Bangalter, second from left, and Guy-Manuel de Homem-Christo of Daft Punk, and Nile Rodgers for best pop duo/group performance for "Get Lucky" at the 56th annual Grammy Awards at Staples Center on Sunday, Jan. 26, 2014, in Los Angeles. (AP)

The 56th Annual Grammy Awards delivered 28.51 million viewers—the second largest audience for the awards broadcast since 1993, according to Nielsen preliminary live plus same day ratings for Sunday.

From 7 to 10:45 p.m., the awards show was the night’s top broadcast in viewers (28.51m), adults 25-54 (10.7/24), adults 18-49 (9.9/25) and adults 18-34 (9.1/26), according to a CBS news release.

Compared to last year, The Grammy Awards added +130,000 viewers (from 28.38m, +1%). Compared to the last time the ceremony aired in January due to the Olympics (January 31, 2010), the show was +1% in adults 25-54 (from 10.6/24), even in both adults 18-49 and adults 18-34 and added +2.64m viewers (from 25.87m, +10%).

The Grammy Awards posted its second largest audience (only behind the 2012 ceremony following Whitney Houston’s death) since February 1993.

CBS.com saw record traffic for a Grammys, with +68% year-over-year growth in unique users to GRAMMY-related content on CBS.com. Live-streaming of Grammy Live content and on-demand viewing generated nearly 5.5 million total streams, up +100% over last year.

In addition, SocialGuide ranks the 2014 Grammys as the biggest social television event of the 2013-14 TV season to date, with Twitter recording more than 15.2 million tweets during the Eastern and Central time zone broadcast alone.

To read how the nominees with Oklahoma ties fared at the Grammys, click here. To read my Grammys live blog, click here.

-BAM

by Brandy McDonnell
Entertainment Reporter
Brandy McDonnell, also known by her initials BAM, writes stories and reviews on movies, music, the arts and other aspects of entertainment. She is NewsOK’s top blogger: Her 4-year-old entertainment news blog, BAM’s Blog, has notched more than 1...
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