Sprouts Farmers Market will be a new name in Norman but the grocer has stores in Oklahoma City and Edmond, which it acquired when the company merged with Sunflower Farmers Market last summer.
The 28,000-square-foot store will feature the chain's signature low- profile produce displays, which give it a hometown feel, said Steve Black, chief information and marketing officer for Sprouts. Stores emphasize fresh fruits and vegetables, organic and gluten-free grocery items, natural meats and vitamins.
“It's not the conventional grocery store a lot of Oklahomans are used to,” said Black, who is from Oklahoma but now resides in Arizona, where Sprouts is based.
Black said the location for the Norman store, adjacent to a liquor store in the former Hobby Lobby, was chosen for its proximity to the University of Oklahoma campus and downtown Main Street shopping.
Residents from thousands of cities request a Sprouts store, but the response was particularly strong for Norman, Black said. A Facebook page for the Norman store already has more than 4,400 “likes” and a crowd is expected at the grand opening on March 27.
The first 200 shoppers inside when the store opens at 7 a.m. receive a free grocery bag filled with items. There will also be giveaways, demos and food tastings throughout the day.
On March 30, the store will give the first 300 shoppers coupons for five free sandwiches. Other promotions that day will reward random customers with $20 off their purchase or deli meat and cheese “on the house.”
Walmart, which is building a Neighborhood Market store at Rock Creek Road and 36th Avenue NW, didn't respond to an email request for comment.