asked to split
NEW YORK — Barbie, finds herself in controversy once again, this time over a partnership between her manufacturer, Mattel, and the Girl Scouts.
On Thursday, two consumer advocacy groups often critical of corporate advertising tactics — the Campaign for a Commercial-Free Childhood and the Center for a New American Dream — criticized Barbie as a flawed role model for little girls and launched a petition drive urging the Girl Scouts of the USA to end the partnership.
The Girls Scouts said they would not do so.
Just a few weeks ago, Mattel incurred widespread criticism for letting Barbie be featured in Sports Illustrated’s annual swimsuit edition.
The Girl Scouts’ partnership announced last August, includes a Barbie-themed activity book, a website, and a Barbie participation patch.