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Fashion Matters


Guess who's confident in a swimsuit?

by Linda Miller Modified: May 15, 2013 at 5:16 pm •  Published: June 19, 2008

           Here’s one good thing that comes with age:  Women over 40 feel more confident in their swimsuits. That’s according to1,400 women who responded to a survey by More magazine and Lands’ End.

          The survey found that 47 percent of respondents have gained swimsuit confidence as they get older, especially after they turn 40. What’s more, some 95 percent of the participants said women older than 40 can truly look and feel fantastic in a swimsuit.

          “Forty-something body confidence is in,” says Regina Haymes, fashion director of More magazine.

          While fewer than 10 percent fully embrace wearing a swimsuit, 60 percent of survey respondents said they really don’t mind it and deal with it in stride.  Seventy-one percent of those surveyed have learned the key to confidently wearing a swimsuit is to maximize the good parts and minimize the rest. 

“We are not surprised women are confidently embracing just how great they can look at any age while wearing a swimsuit,” said Tara Ellef, senior vice president of merchandising, Lands’ End.  “While swimsuit assurance may come with age, it may also result from over 20 years of swimsuit shopping experience.   We’ve found over time women come to better understand which swimsuit styles and fits will best flatter their body shape.”

Click here to see The Oklahoman’s swimsuit slide show. And here’s our video swimsuit fashion show.

by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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