Hasbro aims to jazz up Monopoly with new token

Published on NewsOK Modified: January 9, 2013 at 7:48 pm •  Published: January 9, 2013
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Eric Nyman, global brand leader for Hasbro gaming, said the impetus for the contest came from chatter on Facebook, where Monopoly has over 10 million fans.

"We're constantly interacting with those fans and we're always getting suggestions from fans about what tokens they would love to see," Nyman said. They took five of the top suggestions from Facebook for the contest.

A special $17.99 limited edition of the game called Golden Ticket will be available in Target stores beginning Feb. 15 with golden versions of both the old and new tokens. It will be the last time all of the classic tokens will be available with the game.

Versions of Monopoly with the new token will come out later this year.

Monopoly's iconic tokens originated when game creator Charles Darrow's niece suggested using charms from a charm bracelet for tokens.

Shares in Hasbro, which is based in Pawtucket, R.I., ended Wednesday up 30 cents at $35.68.

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Online:

http://Facebook.com/monopoly



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