HONOLULU (AP) — The Hawaii agency in charge of promoting tourism on the islands doesn't have a clear marketing plan and isn't properly managing $59 million in contracts to make sure taxpayer money is being spent wisely, the state auditor said Wednesday.
Acting State Auditor Jan Yamane said in an audit released Wednesday that Hawaii Tourism Authority's marketing plan is confusing, spread over 15 documents and nearly 600 pages. That makes it tough for the authority to measure its performance against goals set by the state, Yamane said.
Hawaii Tourism Authority CEO Mike McCartney said the agency is working on new ways to update and evaluate its goals. The agency is using the audit to help focus on some key procedures that may need more internal control, he said.
"We are committed to continuous improvement as an authority," McCartney said in a statement. "The recommendations included in the report will be used as a tool in our ongoing planning and integrated into our work plan as we strive to be more efficient, effective and productive."