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Published: October 11, 2008
Hershey’s sales lead takes a bite in competition
ELIZABETHTOWN , Pa. — This stretch of rolling dairy country has long been Milton Hershey ’s turf, where he first found success making chocolate more than a century ago and earned a name synonymous with chocolate in America.
But M&M-making rival Mars has crept up on Hershey’s dominance of U.S. chocolate buyers.
And now, Mars has delivered a chocolate-coated slap in the face, setting up shop...
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