By using Twitter and Facebook to communicate with customers, Walker is reaching out to his own generation of Hideaway fans as the company expands.
"Hideaway has always been word-of-mouth,” Walker said. "This is word-of-mouth on a bigger scale.”
Lister, the owner, said he knows nothing about Twitter, but he’s excited about its potential to drive business.
"We’re probably one of the first restaurants to be Twittering, especially in the pizza community,” he said.
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