Historic auto plant set to become hotel, all-hours cultural hub

21c Museum Hotels, a top-rated hotelier that redevelops historic urban properties into hotels that double as contemporary art galleries, is proceeding with a plan that would transform downtown's historic Fred Jones plant.
by Steve Lackmeyer Modified: November 24, 2013 at 10:00 pm •  Published: November 24, 2013

21c Museum Hotels, a top-rated hotelier that redevelops historic urban properties into hotels that double as contemporary art galleries, is proceeding with a plan that would transform downtown's historic Fred Jones plant an all-hours cultural hub.

The 168,000-square-foot building at 800 W Main was originally built in 1916 by auto pioneer Henry Ford as a Model T production plant and has been owned by the Fred Jones Family for decades.

The redevelopment calls for 135 hotel rooms, a contemporary art museum and locally owned restaurant. The building is on the west end of Film Row, and is surrounded by blighted properties.

Craig Greenberg, president of Louisville, Ky.-based 21c Museum Hotels, said the company specializes in redeveloping historic properties in challenged urban areas and leading an area's revival. Greenberg said a mutual acquaintance introduced him to the Hall family, descendants of Fred Jones.

“The incredible development going on in Oklahoma City and the opportunity to be a part of the city's thriving arts scene make this a very attractive location for a 21c,” Greenberg said. “21c is more than a place for out-of-town visitors to sleep. With a contemporary art museum that is open free of charge and a full roster of arts programming, this property will be a vibrant public space and cultural resource for the entire community.”

Already in planning

Design work is underway, led by New York architect Deborah Berke, who is teamed up with Edmond-based Hornbeek Blatt.

The tentative partnership agreement between Hall Capital and 21c calls for the hotel group to be lead developer and to also manage the completed hotel and museum. Greenberg visited Oklahoma City last week and started conversations with city, state and federal officials to request a mix of public financing needed to make the project a reality.

Some of the assistance, tax increment financing, historic tax credits and new market tax credits, are similar to funding providing for the renovation of the Skirvin Hilton Hotel in 2006.

“I wish we had one”

Deborah Senner, president of Allied Arts, is among those eager to see a 21c Hotel open in Oklahoma City.


by Steve Lackmeyer
Reporter Sr.
Steve Lackmeyer is a reporter and columnist who started his career at The Oklahoman in 1990. Since then, he has won numerous awards for his coverage, which included the 1995 bombing of the Alfred P. Murrah Federal Building, the city's Metropolitan...
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About 21c

21c Museum Hotels was founded by Laura Lee Brown and Steve Wilson, contemporary art collectors and preservationists. Their interest in bringing works of art to the public through innovative exhibitions and programs that integrate contemporary art into daily life, coupled with their desire to participate in the revitalization of downtown Louisville led them to open the first museum hotel in 2006. 21c has since opened hotels in Cincinnati and Bentonville, Ark., and plans have been announced for properties in Durham, N.C., and Lexington, Ky.

What's Next?

Officials with 21c are expected to begin the application for tax increment financing and a mix of other public funding in early December.

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