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Homebuilder's advice on social media: 'Be yourself, but yourself without a megaphone.'

Central Oklahoma Home Builders Association has taken steps to encourage members and others in the home-building business to embrace social media.

 
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Published: September 9, 2010

Q&A with Jeff Click

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Article Gallery: Homebuilder's advice on social media: 'Be yourself, but yourself without a megaphone.'

Homebuilders use social media

to reach out to customers

Q: The Central Oklahoma Home Builders Association presented members and others a panel on social media about a month ago. Did it take? How have builders responded?

A: Our industry has been such that mainstream marketing efforts weren't always necessary, but now that the housing market has changed, many builders are giving their marketing strategies a long-overdue look. Some are even looking at marketing for the first time. Homebuilding is a relational profession, and social media is one way I think builders can relate in ways that they're not all unused to, albeit via different media from the phone or face to face. I think those who are reasonably tech savvy and are serious about relating to the next generation of consumers are heeding the need for making social media one part of their greater marketing strategy.

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