Price tag on the Oklahoma-BYU football game Sept. 5 at Jerry Jones World in Arlington, Texas. Gas money: $40. Hotel bill: $125. Parking: $38.
Ticket prices: $50-$150. Memories to last a lifetime: Uh, can we go back to that parking tab? The Sooners and Brigham Young will play the first football game that counts in what everyone says is the world’s greatest stadium. They’re charging like it’s the last football game to be played in the world’s greatest stadium, but there’s good news on the fiscal front. You’re not an Arkansas or Texas A&M fan. Turns out, OU negotiated a comparatively good deal with the Cowboys, who are trying to recoup the more than $700 million they’re going to be out on the new stadium. The ticket prices for OU-BYU are $50, $80, $100 and $150 (club seats). Ticket prices for the Oct. 3 Arkansas-A&M game at Arlington are $85, $125 and $475 (club seats, including a $175 donation). Rick Knapp, executive director of OU’s Touchdown Club, called the $150 ticket "national-championship prices” but said the fans he’s heard from are more upset about the $50 seats, which are tucked into the upper-deck corners. "Most people understand if you want to sit down there (close), you’re going to have to pay,” Knapp said. "But you can’t get a decent seat for 50 bucks.” OU athletic director Joe Castiglione said he understands concern about the ticket prices, especially since the economy’s cratered, and negotiated to have the average ticket price not exceed $85. But Joe C. said we can’t think of this as a typical football game in a typical stadium. Jerry Jones World is too cosmic. "People will realize once they see this stadium,” Castiglione said. "They are not entering a traditional stadium layout. When you see the stadium, you’re going to be blown away.” A massive scoreboard that hangs from the ceiling above the field, stretching from 20-yard line to 20-yard line. Club seats galore, 15,000 in all. The Waldorf-Astoria of stadiums. "More amenities than any stadium in the world,” said Oklahoma State athletic director Mike Holder, who negotiated with Texas Tech to play a series in Arlington but failed to reach an agreement.