Price tag on the Oklahoma-BYU football game Sept. 5 at Jerry Jones World in Arlington, Texas. Gas money: $40. Hotel bill: $125. Parking: $38. Ticket prices: $50-$150. Memories to last a lifetime: Uh, can we go back to that parking tab? The Sooners and Brigham Young will play the first football game that counts in what everyone says is the world’s greatest stadium. They’re charging like it’s the last football game to be played in the world’s greatest stadium, but there’s good news on the fiscal front. You’re not an Arkansas or Texas A&M fan. Turns out, OU negotiated a comparatively good deal with the Cowboys, who are trying to recoup the more than $700 million they’re going to be out on the new stadium. The ticket prices for OU-BYU are $50, $80, $100 and $150 (club seats). Ticket prices for the Oct. 3 Arkansas-A&M game at Arlington are $85, $125 and $475 (club seats, including a $175 donation). Rick Knapp, executive director of OU’s Touchdown Club, called the $150 ticket "national-championship prices” but said the fans he’s heard from are more upset about the $50 seats, which are tucked into the upper-deck corners. "Most people understand if you want to sit down there (close), you’re going to have to pay,” Knapp said. "But you can’t get a decent seat for 50 bucks.” OU athletic director Joe Castiglione said he understands concern about the ticket prices, especially since the economy’s cratered, and negotiated to have the average ticket price not exceed $85. But Joe C. said we can’t think of this as a typical football game in a typical stadium. Jerry Jones World is too cosmic. "People will realize once they see this stadium,” Castiglione said. "They are not entering a traditional stadium layout. When you see the stadium, you’re going to be blown away.” A massive scoreboard that hangs from the ceiling above the field, stretching from 20-yard line to 20-yard line. Club seats galore, 15,000 in all. The Waldorf-Astoria of stadiums. "More amenities than any stadium in the world,” said Oklahoma State athletic director Mike Holder, who negotiated with Texas Tech to play a series in Arlington but failed to reach an agreement. "There’s not really anything to compare to it.” Welcome to the colliding worlds of college and pro football. Two great sports that can taste bitter together. But here’s the problem. We’re talking about football. We’re not talking baseball, which has 81 home games a year and has to entice fans to the ballpark with something other than the perfectly executed double play. We’re not talking basketball, which has 41 home games a year and has to drum up some kind of excitement when the Grizzlies are in town. We’re talking football, in which every game is Armageddon. The team’s the thing. Victory is the thing. The numbers on the scoreboard, not the quality of the video, determines a fan’s experience. Sure, to fund a new stadium Jerry Jones has to turn it into some kind of amusement park. And even colleges have had to renovate stadiums to build suites so that big donors will feel like they’re getting more for their money. But to the rank-and-file fan, which is the vast majority on the college and pro level, amenities are a good field-goal kicker. A Jermaine Gresham touchdown carries infinitely more wow factor than selling sushi at the concession stand. Which explains why, despite the $38 charge to park on the Tarrant County prairie, Sooner fans are responding. Knapp said when he saw the prices, he thought maybe only 30,000 OU fans would make the trip. But after talking with Sooner ticket officials, he figures it will be closer to 50,000. "While I do understand and can relate to how some people are saying what they say, the response has been terrific,” Castiglione said. This game is being played because OU couldn’t find a decent foe to come to Owen Field, didn’t want to go buy another Idaho State and didn’t want to play another non-conference road game, since it already plays at Miami U., which any minute might wake up and be the doberman it used to be. So Brigham Young it is, in a new-world stadium, with amenities of every kind, hopefully including parking gates armed with ATMs. Berry Tramel: 405-760-8080; Berry Tramel can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including AM-640 and FM-98.1.