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How Texas A.D. DeLoss Dodds went from coaching track in Kansas to reshaping college athletics

He fired Fred Akers and Abe Lemons and was accused of transforming Texas athletics "to the standards of Kansas State." DeLoss Dodds also shaped two rounds of conference realignment and steering the burnt-orange nation out of the red. Not bad for a old track coach from Riley, Kan.
BY JENNI CARLSON Modified: September 30, 2010 at 10:36 pm •  Published: September 30, 2010

photo - DeLoss Dodds has been Texas athletic director since 1981. AP ARCHIVE PHOTO
DeLoss Dodds has been Texas athletic director since 1981. AP ARCHIVE PHOTO

DeLoss Dodds didn't become the most powerful man in college football in spite of his small-town roots, his hard-scrabble upbringing and his track-coach background.

He did because of all that.

No one holds more sway in college football than the man who has been the Texas athletic director for nearly three decades. His linchpin status became obvious earlier this year when conference realignment talk was swirling, and he was at the center of the storm.

That is no surprise — Dodds, after all, has built a burnt-orange empire in Austin.

It starts with football, a program that enters this weekend's Red River Rivalry having been to a BCS bowl four of the past six seasons, but the success does not end there. Texas is a contender for national championships in almost every sport it plays. Facilities are up-to-date. Coaches are top-notch.

"We're in a good spot right now," Dodds said with a mild twang, "and we're having a great time."

Getting to that good spot hasn't been easy. The athletic department was fractured and feuding when Dodds arrived in 1981. Repairing it took foresight and fortitude.

"DeLoss is as astute a businessman as there has been in college sports," said longtime Austin American-Statesman columnist Kirk Bohls. "He's elevated Texas into a Fortune 500 company that everybody wouldn't want to buy stock in."

Even the annual budget has become Texas-sized under Dodds — $136 million.

"He was thinking green long before Al Gore," Bohls quipped.

So, who is this 73-year-old CEO of Longhorn athletics?

To understand how Dodds got here, you first have to know from whence he came.


DeLoss Dodds was born in Greeley, Colo., where his father was taking summer school classes, but he spent most of his childhood in Riley, Kan. There were short stints in other small towns in Kansas and Nebraska as his teacher mother and his principal father took different jobs, but Riley (population 600) was home.

Dodds was only 8 years old when his father died of pancreatic cancer and left his mother to raise five children on her own.

"She made things work," Dodds said. "She was the guiding light for all of us."

As a teacher who valued education, Elma Dodds wanted all of her children to attend college, and every single one of them did.

DeLoss ended up 20 miles down the road at Kansas State. He had a football scholarship there, but a knee injury forced him to concentrate on track where he became a Big Eight champion in the 440-yard dash.

Only a couple years later, he became K-State's track coach.

Coaching track had been his dream, but he soon realized he didn't want to do it forever.

"I was getting up at 6 in the morning and staying up until midnight," Dodds said. "I'm looking at the AD, and he's working in the morning and playing golf in the afternoon."

He chuckled.

"I thought, 'Now there's a pretty good deal. He makes more than do, and he works half the time that I work.'"

After coaching for more than a decade and winning half a dozen conference titles, Dodds moved into administration. First, he was interim athletic director at K-State, then assistant commissioner at the Big Eight and finally the athletic director at K-State.

In only three years, he took an in-the-red athletic department and turned it into a money maker.

That's when Texas came calling.


DeLoss Dodds turned down the Longhorns the first time.

Even though Texas had been one of those schools he would've loved to played football for as a kid or coached track at as an adult, he told them that he didn't want to be their athletic director. He and wife, Mary Ann, were comfortable in Manhattan. Their family was there. Their roots were there.

They'd met in Riley when he was 6 and she was 5, for heaven's sake.

Why leave a good thing?

But when Texas came back to Dodds and asked him to reconsider, he couldn't say no again.

"We just had to grow our world a little bit," Dodds said.

Continue reading this story on the...


Texas athletic director DeLoss Dodds was at the center of the conference realignment storm earlier this year. Here, in his own words, he talks about those days:

One advantage we had is that Larry Scott, the commissioner of the Pac-10, and Chris (Plonsky, Texas director of women's athletics) and I have been friends. We were talking way, way before anything became public about conference realignment.

Obviously, the Big Ten started things. We didn't start it. The Pac-10 didn't start it. I think the Pac-10 took advantage of that time to look into what they might want to change or do differently. But we had lots of time to think about it and get ready for it, and our staff did a terrific job at looking at all the options.

I thought it was a pretty controlled time. It was a great exercise to go through -- not one I'd want to go through again.

In the end, it made us feel even better about the Big 12, the conference that we helped build and the conference that we felt good about before this all started.

We found out during the process that we had some great allies in Mike Holder and Joe Castiglione. They were strong, and they were very, very effective through all that. They are indeed friends.

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