Share “How to respond quickly to a PR crisis”

How to respond quickly to a PR crisis

Cyndy Hoenig of Pure PR discusses the importance of good communications in crises.
by Paula Burkes Published: July 4, 2013
Advertisement

Q: Why is it important to keep responses simple?

A: So they are easy to understand and there's no chance of them being misunderstood. Don't dilute your point by losing focus — keep to no more than three key messages to ensure your position is communicated correctly and understood by your market.

PAULA BURKES, BUSINESS WRITER

by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
+ show more


Trending Now


AROUND THE WEB

  1. 1
    Father of reality TV star Heidi Montag arrested for sexual assault
  2. 2
    Whitney Houston's daughter found unresponsive in tub
  3. 3
    Authorities review video of fatal parking lot run-in
  4. 4
    Suspicious package at NYC bus station filled with 1K condoms
  5. 5
    Man ordered to trial in alleged necrophilia slaying
+ show more