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How to respond quickly to a PR crisis

Cyndy Hoenig of Pure PR discusses the importance of good communications in crises.
by Paula Burkes Published: July 4, 2013
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/articleid/3858920/1/pictures/2150424">Photo - Cyndy Hoenig is senior partner of Pure PR. <strong></strong>
Cyndy Hoenig is senior partner of Pure PR.

Q: Why is it important to keep responses simple?

A: So they are easy to understand and there's no chance of them being misunderstood. Don't dilute your point by losing focus — keep to no more than three key messages to ensure your position is communicated correctly and understood by your market.

PAULA BURKES, BUSINESS WRITER

by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
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