How to respond quickly to a PR crisis

Cyndy Hoenig of Pure PR discusses the importance of good communications in crises.
by Paula Burkes Published: July 4, 2013
Advertisement
;

Q: Why is it important to keep responses simple?

A: So they are easy to understand and there's no chance of them being misunderstood. Don't dilute your point by losing focus — keep to no more than three key messages to ensure your position is communicated correctly and understood by your market.

PAULA BURKES, BUSINESS WRITER

by Paula Burkes
Reporter
A 1981 journalism graduate of Oklahoma State University, Paula Burkes has more than 30 years experience writing and editing award-winning material for newspapers and healthcare, educational and telecommunications institutions in Tulsa, Oklahoma...
+ show more


Trending Now


AROUND THE WEB

  1. 1
    Miley Cyrus' date turns himself in to Oregon jail
  2. 2
    KOCO: OG&E warns metro about scammers
  3. 3
    News 9: Chickasha Woman Accused Of Attacking Paralyzed Man With A Lighter
  4. 4
    Another plane diverts over reclining seat dispute
  5. 5
    VIDEO: Mitch McGary discusses his marijuana suspension with Vice Sports
+ show more