The series officially launched in November, and the reaction to them has been positive so far among professionals who teach about risk, he said. Some already are using the videos in their courses.
Still, Maynard said he has yet to fully connect with his target audience of young people.
He challenges critics who say it's impossible to explain complex science in a 60-to-90-second video.
"If we are going to communicate effectively, we need to be where people are, not where we think people should be," Maynard said. "With social media we need to think of education as a conversation. Risk Bites does this by creating a complex tapestry of understanding, one thread at a time."
Risk Science Center: http://www.sph.umich.edu/riskcenter
Video on dancing naked in the cold, with a hat: http://bit.ly/Y4l5Wh
Risk Bites and Risk Sense: http://www.risksense.org