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IHT to be rebranded International New York Times

Published on NewsOK Modified: February 25, 2013 at 6:33 pm •  Published: February 25, 2013

Stephen Dunbar-Johnson, the publisher of the IHT, said the rebranding is a "natural evolution after several years of aligning the two brands."

The New York Times Media Group, which comprises the New York Times and the IHT, garnered $468 million in revenue in the final three months of 2012, up 6 percent from the same period a year earlier.

The IHT has some 200 to 300 staffers, although some also serve the Times, said Times spokeswoman Eileen Murphy. The IHT has its own bureaus in Bangkok, Brussels, Frankfurt and Seoul. It shares international bureaus in London, Paris and Hong Kong with the Times. Murphy said the company will invest in its digital, newsgathering and marketing personnel to expand its international presence.

Last week, the Times Co. said it is putting The Boston Globe and its related assets up for sale to concentrate on The New York Times brand.

In September, the company sold its website and related businesses for $300 million to Barry Diller's IAC/InterActiveCorp. In January 2012, the Times sold its regional media group to Halifax Media Holdings for $143 million.