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In light of experiments, will society unfriend Facebook?

News broke this week that Facebook and social scientists at Cornell University tweaked algorithms in the social media site to alter user mood without their consent, spelling backlash for the online giant.
Chandra Johnson, Deseret News Modified: July 2, 2014 at 1:41 pm •  Published: July 3, 2014
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Facebook is facing backlash in the media this week after the journal Proceedings of the National Academy of Sciences published findings revealing that the site allowed social scientists to experiment on users without consent.

Basically, Facebook allowed social scientists to adjust the site to change the kind of information and updates about 700,000 users saw in 2012, including liking fewer or more baby photos and only negative or positive updates.

The premise sounds complicated, but results are easy to grasp: By changing the kind of content Facebook users were exposed to in their feeds, their emotions were altered. Facebook is unapologetic about its actions, sparking articles from Slate, The New York Times and The Washington Post calling out the ethics of the study's methodology and lack of subject consent.

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