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In looking to 'NOW!,' Marvel's changes no reboot

Associated Press Modified: October 9, 2012 at 2:16 am •  Published: October 9, 2012
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"Think of it as a game of musical chairs, wherein the best creators in comics all move to a new 'seat' in the form of a new title and character," he said, noting that those names include Brian Michael Bendis, Steve Epting, Jonathan Hickman, Geoff Darrow, Matt Fraction and Leinil Francis Yu, among others.

"For as good as our recent runs have been, there was beginning to build a sense of complacency among the readership — like they know exactly what to expect from a Captain America or an X-Men or an Avengers, whether they liked it or not, because the same creators had been shepherding those properties for so many years," Brevoort said.

"By making this kind of a creative switch, we create energy and excitement across virtually the entirety of our publishing line all at once."

The new titles will include series featuring Iron Man, the now-named "Indestructible Hulk," Deadpool and the "All-New X-Men," among them.

Alonso said that long-time readers won't find their favorite characters radically altered in mind or matter.

"Nope. It's the same Universe that readers have been invested in for years," he said. "The only change is some subtle tweaks to some costumes."

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Follow Matt Moore at www.twitter.com/mattmooreap

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Marvel Entertainment is owned by The Walt Disney Co.