Infant Crisis Services is midway through its second 10 Dollars in 10 Days campaign, and the grassroots effort is bringing in lots of small donations that add up to big help for metro-area babies.
"Ten dollars is a can of formula," said Jo Lynne Jones, operations director for the Oklahoma City-based nonprofit.
Infant Crisis helps more than 12,000 babies and toddlers in the metro area each year. Jones said she expects demand to rise as the holidays approach and the two new service branch offices gain momentum.
The campaign combines a sense of urgency with a donation amount that is accessible to lots of people, Jones said.
"Even if you are a young family and you can't write a big, fat donation to a charity, you can do $10," she said.
Nearly $13,000 was raised last year, she said, but the campaign isn't on target so far to reach that amount. The drive ends Friday.
September is traditionally the busiest for client demand, Jones said.
"It comes on the heels of our lowest months of donation during the summer," she said.
This year, donors can opt into automated monthly giving, Jones said.
Donations can be made at the campaign website, www.10dollars