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Inspired by daughter, mom makes a difference with 'Twitter Army' Published: March 21, 2014

When Jennifer Ouellette read about a high-end line of thin-framed sunglasses playfully named “Anorexxxy” earlier this month, she was not only outraged, but — as the mom of a recovering anorexic daughter — personally offended. So the Californian did something about it, rallying her social-media troops to swarm designer Thierry Lasry with tweets and Facebook messages until, lo and behold, Lasry announced a product name change, effective immediately, according to Yahoo Shine.

“We never wanted to upset anyone,” read a statement from the designer, released on Monday. “However, it seems like we recently have with this name so we’ve decided to rename this style. The frame will, from now on, be stamped on the inside left temple ‘AXXXEXXXY.’”

H/T: Yahoo
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