The rumors are true. Instagram is adding video to its photo-sharing app.
Instagram CEO Kevin Systrom confirmed the news Thursday during a press event.
So, what does this mean for Vine or current Instagram users?
Well, the features are different. But the stop and record feature is still the same.
Here are the differences between Vine and Instagram:
- Instagram will offer 15-second videos, whereas Vine only offers six-second loops right now.
- It launched Thursday and is available to iOS and Android users. Vine didn’t launch on Android until several months after it was initially released.
- Instagram has created 13 new filters for video. Vine doesn’t offer any filters at this time.
- Another new and impressive feature on Instagram is Cinema. This allows users to stabilize their moving video instead of producing shaky footage. It’s also another benefit for journalists who use their smartphones for video. Vine does not offer this.
- Since everything you share appears in a timeline on Instagram, the company has added the capability for you to choose your cover photo for the video to draw people in. Don’t get your hopes up. The cover photo can only be selected from your footage. Get a good shot and you have nothing to worry about.
As for Vine, I think it does have an edge on Instagram when it comes to Twitter and embed capabilities. I’d like to be able to embed Instagram videos, but that doesn’t appear to be possible at the moment.
In fact, Instagram doesn’t even let you embed photos through the app. There are a few services out there that can help with this, but it would be easier if the company offered this option.
Where Vine videos appear in Twitter timelines, Facebook has done the same thing with Instagram videos.
By allowing videos to live on Facebook, it might generate more activity and interest for the Instagram brand. Good call, Systrom!
But I can see why they would want to keep people on the app.
Systrom said Thursday 130 million people use the photo-sharing app every single month. Since it launched, 16 billion photos have been shared.
Not bad, eh?
We’ll see how this app and features continue to evolve. In the meantime, shoot some videos and test it out. I’m sure we’ll see some #Instavideo celebrities popping up soon.