NEW YORK (AP) — Intel Corp., the world's largest chipmaker, expects cold winds to blow this fall, as consumers shift their spending toward tablets and a weak global economy curbs corporate spending on computers.
When it reported third-quarter results Tuesday, Intel said the usual bounce in sales due to the holiday season is likely to be cut in half this year —even though Microsoft is launching a new operating system that it says will get consumers excited about PCs again.
In the quarter that just ended, Intel's revenue from PC chips fell 8 percent from a year ago, in line with reports from research firms IDC and Gartner that said worldwide PC sales fell more than 8 percent.
The shift away from PCs and toward tablets is a threat to Intel because most tablets don't use Intel processors. Instead, they use cheaper chips similar to the ones found in smartphones.
Intel wants to get its chips into tablets. The launch of Windows 8, Microsoft's new operating system, on Oct. 26 gives it a chance to do that, since the software is designed both for PCs and tablets.
But Intel's expectations for the Windows 8 launch are muted.
Normally, PC makers ramp up production for the holiday season, but Intel CEO Paul Otellini said he expects that increase to be halved this year, in part because manufacturers are cautious about how consumers will take to Windows 8.
The new software is a radical departure from previous Windows versions in terms of how people are expected to use it to control their PCs.
"I'm very excited about this new operating system," Otellini said, but "we haven't had a chance to really judge how consumers will embrace this in the PC space or not."
Patrick Moorhead with research firm Moor Insight said PC makers have been cautious about building up big stocks of new Windows 8 PCs. That means they put in fewer orders with Intel, though it did see a bit of a spike in September as PC makers built initial stock for this month's launch.
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