"Coaches and players are berated, and nobody attaches a name to it. The Internet has enabled a lot of this kind of thing to happen, and it's really disappointing.” Conradt said he was on a Nebraska message board when some OU fans began writing smack. "I just wanted to get 'em all riled up, I guess,” Conradt said. He googled Sooner sports and came across the NewsOK.com template and says he didn't even realize it was The Oklahoman's Web site. "It was a bad decision,” Conradt said. "When I got home, I got on my computer, one of the moderators on the Oklahoma site emailed me and said some Oklahoma people are upset about this. That's when I took it down.” Kevin Jones said he received a couple of frantic calls after the hoax spread across the Internet. "I knew it was a prank thing right away,” Jones said. "Anybody that knows Sam or knows Landry knows the story wasn't true to begin with. But when radio stations down in Houston and Austin report it, it's very hurtful. "Why would somebody be so malicious about it? Don't know why someone would trample two kids like this. I was just dumbfounded. People need to learn from this.” Kelly Dyer Fry, vice president of news and information for OPUBCO Communications Group, said users can determine if a story comes from the NewsOK.com server by the URL. If numbers precede "newsok.com,” the link originated elsewhere.