The league will use geo-blocking technology to ensure that people outside of a team's territory will not be able to access its games online to comply with local marketing rules, the SportsBusiness Journal reported.
Regional sports networks, which pay huge sums for TV rights, and their cable and satellite carriers likely will show some concern that Web coverage will cut into their TV ratings. However, most fans would prefer watching NBA games on a big-screen HD set, instead of a computer screen. The Internet has an advantage over cable and satellite in being better equipped to handle interactive elements.
"There is always this desire to bring fans closer, to give them more options, to fully more experience the in-arena experience,” Desser said. "These forms of technology sort of allow that, whether it's isolated camera angles, following particular players, a replay feed or in-depth statistical feeds. These are all kinds of things that can be done on an Internet platform that can't really be done effectively on a TV platform today.”