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Internet NBA? Many details must still be worked out

by Mel Bracht Modified: August 22, 2008 at 8:38 am •  Published: August 22, 2008

/> The league will use geo-blocking technology to ensure that people outside of a team's territory will not be able to access its games online to comply with local marketing rules, the SportsBusiness Journal reported.

Regional sports networks, which pay huge sums for TV rights, and their cable and satellite carriers likely will show some concern that Web coverage will cut into their TV ratings. However, most fans would prefer watching NBA games on a big-screen HD set, instead of a computer screen. The Internet has an advantage over cable and satellite in being better equipped to handle interactive elements.

"There is always this desire to bring fans closer, to give them more options, to fully more experience the in-arena experience,” Desser said. "These forms of technology sort of allow that, whether it's isolated camera angles, following particular players, a replay feed or in-depth statistical feeds. These are all kinds of things that can be done on an Internet platform that can't really be done effectively on a TV platform today.”

by Mel Bracht
Copy Editor, Sports Media
Mel Bracht is a copy editor on the presentation desk and also covers sports media. A 1978 graduate of Indiana University, Bracht has been a print journalist for 34 years. He started his career as sports editor of the Rensselaer (Ind.) Republican...
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Can't make it to see Kevin Durant at the Ford Center? You may be able to watch the game on the Internet. Associated press

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