The Brusaws have produced no estimates of how much the solar panels would cost, so the financial realities of their vision remain an unknown.
To demonstrate the concept, the company has created a small parking lot at its headquarters, using 108 solar panels. Vehicles have been driven onto the space, without damaging the panels, he said.
"We'll start off small with driveways and walkways," he said.
His wife Julie came up with the idea after watching "An Inconvenient Truth," the global warming movie featuring former Vice President Al Gore, Brusaw said.
She remembered that Scott had long talked about the concept of electric roads.
The U.S. Federal Highway Administration gave the Brusaws $850,000 to develop Solar Roadways over the past few years, and build the prototype parking lot.
This year, they turned to the Indiegogo crowd-funding site to raise additional money and move to the next phase. Launched on Earth Day, the campaign got off to a discouraging start, Brusaw said.
Donations trickled in, but two factors helped spread the company's vision: a viral YouTube video and celebrity mentions in social media. The video has more than 14 million views.
The floodgates opened when actor George Takei of "Star Trek" fame and the TV show "MythBusters" mentioned the company. They received donations from more than 45,000 people in 50 countries.
The money will enable the company to hire staff and begin production of more panels, Brusaw said.
"Once we've perfected everything, our ultimate goal will be highways," he said.