Cognitive dissonance can explain investor actions

BY IAN OGILVIE Published: May 20, 2012

Have you ever held two seemingly incompatible beliefs at the same time? How about behaved in a way that is inconsistent with your view of the world? Chances are that you have. “Cognitive dissonance,” which describes a phenomenon that often applies to people in these types of situations, is a useful paradigm for understanding investors these days.

The term cognitive...

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