OU freshman running back Brandon Williams, suddenly a key player in Bedlam, gave the rubber-stamp answer that every game is important whether it's Ball State or Oklahoma State.
But Williams, who is from Brookshire, Texas, hasn't experienced OSU students rapping paddles against padded walls.
Williams hasn't experienced diehard OSU fans behind the OU bench constantly reminding the Sooners what they think of players that don't wear orange.
Senior tight Trent Ratteree has experienced Bedlam his entire life. The Weatherford product concedes more is on the line with the Big 12 championship at stake but: “Bedlam has always been big. Regardless of the players each team has it's always a competitive, physical game.”
Throughout the week, matchups will be analyzed. The hot topic will be whether a shootout is inevitable.
“It's going to be a great, great challenge,” Venables said. “Our players are excited. They look forward to it. Obviously a year ago we were in the same situation like Oklahoma State was. It's going to be a terrific matchup.”
A matchup some say is the biggest Bedlam game ever, even bigger than OU-Texas.