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Is there a 'Hipster Tax Crisis?' Published: March 5, 2014

In the latest effort to make filing taxes look cool, H&R Block has launched campaign targeting a critical demographic: US hipsters, according to The Guardian.

Reminiscent of H&R Block’s 2012 campaign to pass and enact “the Stache Act” to create tax breaks to help pay for the grooming and upkeep of fashionable facial hair, the new campaign is focusing on the alleged hipster tax crisis.

The real truth behind the latest gimmick is not that millennials aren’t failing to file their taxes, it’s that they are not seeking the help of H&R Block.

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