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iSolated: Bad Apple Maps directions lead to desert

Published on NewsOK Modified: December 11, 2012 at 8:49 am •  Published: December 11, 2012
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"If you're stuck out there in that you haven't prepared, you've got nothing, you could be in a fair bit of trouble," he said.

Earlier this year, Apple dropped Google Maps from its mobile operating systems in favor of its own mapping application, which was quickly and widely criticized for bad directions, misplaced landmarks and missing towns. Apple CEO Tim Cook apologized for the mapping service in September and promised to improve it.

"We screwed up and we are putting the weight of the company behind correcting it," Cook said in an interview aired Thursday on NBC's "Rock Center."

Apple spokeswoman Fiona Martin declined to comment Tuesday, and referred The Associated Press to Cook's apology.

Clemence said police received no response when they tried to contact Apple, but that on Tuesday morning — a day after police went public with the problem — it appeared that the company had tried to fix it.

Drivers coming from the southern city of Adelaide are now correctly directed by the Maps application to Mildura, Clemence said. But drivers from Melbourne are still sent into the park.

"So 50 percent of the people are safe and 50 percent of the people aren't," Clemence said with a chuckle. "So they sort of half-fixed it."

With temperatures this week expected to soar in the region, Clemence said it's critical that the directions are corrected quickly.

"It's a pretty serious problem," Clemence said. "There's a fair amount of responsibility on Apple to get this fixed."