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It's time for NBA to get on the ball
The nickname process is taking too long

By John Rohde Modified: July 17, 2008 at 12:16 am •  Published: July 17, 2008
The day after the All-Star Game annually is considered the slowest sports day of the year, and Wednesday did not disappoint.

It was barren out there, folks. There was nothing fresh of major interest. Brett Favre is getting old, and so is his saga.

Wednesday was tailor-made for a major announcement, something to hog the spotlight, to fill a vacant banner headline.

Hmmm, what could that possibly have been? What's missing around here?

Oklahoma and Oklahoma State have their starting quarterbacks, so that's not it. It's another four months until the next national signing date. It's been a few weeks since Boone Pickens forked over another $100 million to OSU.

So, what's left?

Ahh, yes. There's that little matter about a nickname for a recently relocated NBA franchise.

Alas, there was no big announcement. An opportunity lost.

Mike Baldwin's article in Wednesday's Oklahoman made me nauseous.

Oops, let me rephrase: The responses given to Baldwin for his Wednesday article made me nauseous (sorry, Baldwin).

According to Christopher Arena, the NBA's vice president for apparel, sporting goods and partnerships, "It's usually a 22-month process” to approve a new nickname, color scheme and whatever else is involved.

Twenty two months?

So, if this relocation process started roughly the same time Rhett Bomar got booted off the Oklahoma football team two summers ago, we'd be on the cusp of learning the nickname of our new NBA team?

Twenty two months?

Two months short of two years is too darn long to wait.

Perhaps this explains why the Jazz never changed nicknames when they moved from New Orleans to Utah, ditto for the Grizzlies from Vancouver to Memphis, the Lakers from Minneapolis to Los Angeles, et al.

They didn't want to wait on all the NBA paperwork.

We realize there are a lot of i's to dot and t's to cross in a project like this, but 22 months' worth?

We also realize there are surveys, trademarks, licensing, naming rights and blah, blah, blah to be done.

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