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J.C. Penney sponsoring Blake Shelton's "Ten Times Crazier Tour," raising awareness and funds for USO

by Brandy McDonnell Published: July 2, 2014
Blake Shelton
Blake Shelton

J.C. Penney Company, Inc. has announced its sponsorship of Oklahoma country music star Blake Shelton’s 2014 “Ten Times Crazier” tour. As part of the sponsorship, JCPenney will build on its partnership with Shelton, a JCPenney Cares Ambassador since 2012, to raise awareness and support for America’s troops and military families through donations to the United Service Organizations.

As a JCPenney Cares Ambassador, the Tishomingo resident has been integral in drumming up support for the retailer’s “round up” efforts supporting the USO. In July 2012 and December 2013, JCPenney customers were invited to round up their JCPenney purchases to the nearest dollar to support the USO. With help from its customers, JCPenney has been able to raise more than $5 million for the USO.

“JCPenney has a long standing relationship with the USO and we’re thrilled to continue to work with Blake to show our combined passion and dedication to our incredible military men, women and their families,” said Debra Berman, senior vice president of marketing for JCPenney, in a news release.

From June 20 to Oct. 5 during the “Ten Times Crazier” tour, JCPenney and Shelton aim to raise awareness and funds though a tweet-to-donate social media campaign inviting shoppers and fans to use #JCPandBlake4USO and tag @JCPenney in their social media posts. For every post, JCPenney will donate $1 to the USO, up to $200,000.

JCPenney will promote the campaign with a PSA video featuring Shelton that will air before each concert. Additionally, JCPenney will be continuing its military support by offering an extra 20 percent off to all current and former military personnel and family members this Fourth of July holiday. The coupon can be found at and will be valid for store purchases today through Sunday.

“Our troops are out there every single day protecting our country and I’m proud to do my part with JCPenney to support and salute them for everything they do,” said Shelton in the release. “I’m just blown away by their spirit, determination and loyalty to our country, and this is just one way to say thank you to them.”

As a presenting sponsor of Shelton’s tour, fans and JCPenney shoppers will also be treated to an array of pre-show and in-concert activities, including tour bus visits at select JCPenney stores in the following concert markets:

7/19    Lombard, Ill.                                        Yorktown Shopping Center

8/1      New York, N.Y.                                   Newport Center

8/2      Darien Center, N.Y.                            Batavia City Centre

8/29    Charlotte, N.C.                                   Carolina Mall

8/30    Orlando, Fla.                                       Orlando Fashion Square

9/4      Albuquerque, N.M.                           Coronado Center

9/5      Phoenix, Ariz.                                      Christown Spectrum

9/6      San Diego, Calif.                                 Chula Vista Shopping Center

9/11    Fresno, Calif.                                       Fresno Fashion Fair

9/12    Sacramento, Calif.                             Yuba Sutter Mall

9/13    Mountain View, Calif.                       Cupertino Square

9/18    Spokane, Wash.                                 Northtown Mall

9/19    Tacoma, Wash.                                  Tacoma Mall

9/25    Boise, Idaho                                        Boise Towne Square

9/26    Salt Lake City, Utah                           Valley Fair Mall

9/27    Denver, Colo.                                      The Shops at Northfield Stapleton

10/4    Los Angeles, Calif.                             [JCPenney store location TBD]

10/5    San Bernardino, Calif.                       Victoria Gardens

(Although the 2013 leg of his tour included a show at the BOK Center in Tulsa, as you can see, the 2014 trek doesn’t currently have a show in Shelton’s home state. Here’s hoping that an OKC gets added to the roster, though.) For more information on Blake Shelton’s “Ten Times Crazier” tour, produced by Live Nation, go to


by Brandy McDonnell
Entertainment Reporter
Brandy McDonnell, also known by her initials BAM, writes stories and reviews on movies, music, the arts and other aspects of entertainment. She is NewsOK’s top blogger: Her 4-year-old entertainment news blog, BAM’s Blog, has notched more than 1...
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