Known for its innovative and atypical urban-modern style, Jeff Click Homes began thinking about meeting the need for a lower price point long before the economy began to decline.
As it turned out, it was the right decision at the right time.
“As home prices continued to climb during the 2000s, we found that we had a tremendous number of people who were passionate about our style, but didn't need 2,000 square feet, and didn't want to or couldn't spend $200,000,” Click said.
To meet this demand Jeff Click Homes developed its Urbana Series, which Click says has exceeded their expectations.
“The Urbana Series has been kind of like trying to keep a tiger on a leash,” he said “We knew it would go over well, but never expected we'd have this kind of response right out of the gate.”
The Urbana series consists of five new floor plans that possess many of the most popular attributes in the company’s larger homes'... large great rooms with open kitchens, utility rooms that connect the master closet, decorative niches and in-sets ... but don’t waste square footage.
How? By rethinking traditional ideas about living space.
“Most homes have a designated breakfast space, which is commonly where the dining table goes. Even a small breakfast space is usually 100 or more square feet, which equates to about $10,000 worth of footage,” Click said.
“Many of our plans include a built-in table that's connected to the island, which is consistent with a more contemporary design, eliminates much of that square footage, lowers the overall price tag of the home.”
For example, the “Cielo” floor plan offers an amenity-filled design found in Click’s larger homes, but comes in a smaller package.
“The Cielo has probably been our best seller because of the price point and the flow of the home.