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Jewelry store anniversary jingle is mark of Oklahoma Christmas

Writer sings jingle at Black Friday event
BY SANDI DAVIS For The Oklahoman Published: December 18, 2012
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If you've lived in Oklahoma any time at all, you know the song, and delight in finding others who know it too no matter where in the world you are.

For a good percentage of the population, it's how we know the Christmas Season has begun.

The B.C. Clark's “Anniversary Sale” jingle is dear to Oklahoman's hearts and when the jeweler and its advertising agency Traction Marketing Group decide to film people singing the jingle, people of all ages come in to try out.

This year on Black Friday, cameras were set up outside the Penn Square jewelry store and group after group stood and sang for their brief chance at fame.

This year, I decided it was time to check this off my bucket list and I brought along my nephew Taner Davis and my sister-in-law Paulette Davis to sing with me. Taner is a freshman and music composition major at the University of Oklahoma, and a former All-State Choir member and Soloist, so he was our ace-in-the-hole.

We waited until the taping was winding down before we sang, but we got there early enough to chat with all sorts of folks who were singing too.

Kathy Davenport came in from Dallas and brought her 90-year-old mother Helen Davenport, who loves in Oklahoma City, to sing together.

“I've known this song over 50 years,” Helen Davenport said.

She did not exaggerate. Al Fiegel wrote the jingle in 1956 and the original song was recorded in Dallas, so it seemed appropriate the duo sang together.

They did it twice, each time finishing with a flourish, holding out their arms at the end.

When a walking Christmas tree went by, everyone looked.

Sarah Burnett was inside the festive costume and was accompanied by Joan Johnson and Linda Neikirk, all of Norman, and Lea Noe, also from Dallas.

The other ladies wore tinseled headbands and cuddled with the tree as they sang.

A lot of families sang together, many with children too young to even know they were on camera.

A group of ladies who sing as 4Hymn used a pitch pipe to begin, and their perfect harmony brought an audience. Barbara Underwood, Jaque Glaglow, Dawn Henderson and Mandy Latham practiced in the bathroom for 15 minutes before their performance.

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