“It was easy,” Talin said proudly.
Just before my group sang before the camera, we decided to add a big Broadway-type finale to ours, and we sang it twice for the camera.
I have to admit, it was a lot of fun.
Mitchell Clark is the fourth generation jeweler, and he was on hand the whole time. He knows the jingle's history from its beginning to now.
“In the 1960s, we went with a different jingle,” he said. “It started to run and calls starting coming in. We realized how many people loved the jingle and put the original one back on the air.”
He confessed he had seen a lot of unique things in the years they have taped the public singing the jingle, which started in 1982. Today, he had seen a group use American Sign Language sing it just after 10 a.m.
“People sing it to me all the time,” Clark said. “It's fun.”
After noon, the line was gone and people walked up to try out, or Smith would ask shoppers walking by if they'd like to sing. Whatever the reason, there were no great gaps in time.
Smith is the second generation of ad men to work on the jingle.
“It's eye-opening. We have an Oklahoma icon, and my job is to protect it,” Smith said. “It's the most fun account to work on.”
This year's auditions went so well there are three commercials featuring singers, as well as the traditional animated one featuring Santa Claus.
All the commercials are available on YouTube, and on The Jingle's Facebook page.
4Hymn, the sign language singers and the Vickreys' group are in the first commercial.
Sarah Burnett's Christmas Tree and her group are in the second commercial, which is beautifully ended by mother and daughter Davenport.
The third commercial is ended by the Davis trio. Yes, that's me with the big smile and white hair.
As Taner wrote on this Facebook page:
Sing BC Clark's Jingle for TV: