HENRYETTA — Jim Shoulders, a legendary rodeo cowboy who dominated the sport during the 1950s with 16 world titles, died Wednesday at his home in Henryetta. He was 79.
"The biggest tree in the rodeo forest has fallen,” said longtime friend Clem McSpadden of Chelsea.
"Even in the coming generations, I don't think there will be a hero as strong as Jim Shoulders.”
A memorial service will be 2 p.m. Sunday at Jim Shoulders Arena at Nichols Park in Henryetta.
Shoulders died in his sleep at 3:30 a.m. with his wife, Sharon, by his side. He had been suffering from congestive heart failure.
During a career that landed him in the Oklahoma Hall of Fame, Oklahoma Sports Hall of Fame and the ProRodeo Hall of Fame, Shoulders was nearly unbeatable.
During the 1950s he won five all-around, seven bull riding and four bareback riding titles. He finished second at 10 events.
"He's one of the greatest cowboys there ever was,” friend Clyde Frost said. "Probably as well-known as anybody. I'm sure he helped a lot of young guys get started.”
He continued to support his sport late in life.
In the spring, he was promoting bull riding events in the state and was still sponsored by Wrangler Jeans until the time of his death.
His beginnings in the sport, though, were hard and humble.
"I had been working in the wheat harvest for 25 cents an hour, but they didn't have a threshing crew until after (July 4), so I went over to Oilton, and they had a bull riding (event) and I entered,” Shoulders told The Oklahoman
Slideshow: Jim Shoulders: 1928-2007