Listen up, blondes. This is your month, at least on John Frieda, the hair care company’s calendar.
Yes, the hair care company has deemed June Blonde Appreciation Month. Why? Well, they stand out in a crowd. Supposedly have more fun. Sometimes steal the spotlight. And probably because the John Frieda Sheer Blonde team wanted a reason to celebrate.
To spread the word about Blonde Appreciation Month and ensure that blondes everywhere can preserve their salon-fresh color, John Frieda Hair Care turned to modern blonde icon Megan Hilty. ”Being a blonde is a big part of who I am,” Hilty said. “I feel my best when my blonde is at its brightest.”
Hilty and John Frieda want blondes to share their their vision of blonde with a photo, which can be uploaded to blondemonth.com. Photo submissions will be selected to become part of an artwork installation, a monument, if you will, to blondes. How’s that for appreciation?