John Paul DeJoria, best known as co-founder of Paul Mitchell Hair Care and The Patron Spirits Co., will be a guest shark on ”Shark Tank.” The episode will air at 8 p.m. Friday on ABC.
DeJoria has also found success in dozens of additional ventures spanning from conflict-free diamonds to hand-built yachts.
On his first dive into the tank, DeJoria will listen to two men from St. Louis who have a line of safe, natural cleaning products, a New Yorker inspired by cups at frat parties who hopes for a $300,000 investment in his standard party cup with a hidden shot glass inside, an entrepreneur from Pleasanton, Calif., with an electric, lightweight bodyboard he claims could be the hottest new thing in water sports, and an entrepreneur from Arcadia, Fla., pitching a tented root cover for newly planted trees he claims will save farmers thousands of dollars in fuel and water.
“As a guest shark, I look forward to providing opportunities to future entrepreneurs to change our world for the better,” says DeJoria. “Our country still works, and success is possible when paired with determination.”
DeJoria’s rags-to-riches story exemplifies the American dream — once homeless, he struggled against the odds to achieve success, launching three global enterprises. With just $700 he started Paul Mitchell, the largest privately held salon hair care brand, and later turned a passion into success by co-founding Patron, the world’s No. 1 ultra-premium tequila.
A longtime activist for sustainable business and corporate responsibility, he makes these practices paramount as he continues to evolve and grow his businesses, and inspire others, insisting “corporations can and should change the world for the better.”
The regular Sharks are Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.