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John Paul DeJoria of Paul Mitchell Hair Care joins "Shark Tank"

by Linda Miller Modified: October 30, 2013 at 9:15 am •  Published: October 30, 2013
The Sharks, from left: MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, LORI GREINER, JOHN PAUL DeJORIA; photo courtesy of ABC.  (PRNewsFoto/John Paul Mitchell Systems)
The Sharks, from left: MARK CUBAN, DAYMOND JOHN, KEVIN O'LEARY, LORI GREINER, JOHN PAUL DeJORIA; photo courtesy of ABC. (PRNewsFoto/John Paul Mitchell Systems)

John Paul DeJoria, best known as co-founder of Paul Mitchell Hair Care and The Patron Spirits Co.,  will be a guest shark on ”Shark Tank.” The episode will air at 8 p.m. Friday on ABC.

DeJoria has also found success in dozens of additional ventures spanning from conflict-free diamonds to hand-built yachts.

A prudent believer that “America works,” John Paul can often be seen and heard in top business and news media outlets spreading the message that  message.  He enthusiastically divulges the secrets of his success. Living by his motto, “Success Unshared is Failure,” he joins the sharks to pay it forward, providing promising entrepreneurs the chance to turn their dreams into reality by making an investment in their future.

On his first dive into the tank, DeJoria will listen to two men from St. Louis who have a line of safe, natural cleaning products, a New Yorker inspired by cups at frat parties who hopes for a $300,000 investment in his standard party cup with a hidden shot glass inside, an entrepreneur from Pleasanton, Calif., with an electric, lightweight bodyboard he claims could be the hottest new thing in water sports, and an entrepreneur from Arcadia, Fla., pitching a tented root cover for newly planted trees he claims will save farmers thousands of dollars in fuel and water. 

“As a guest shark, I look forward to providing opportunities to future entrepreneurs to change our world for the better,” says DeJoria. “Our country still works, and success is possible when paired with determination.”

DeJoria’s rags-to-riches story exemplifies the American dream — once homeless, he struggled against the odds to achieve success, launching three global enterprises.  With just $700 he started Paul Mitchell, the largest privately held salon hair care brand, and later turned a passion into success by co-founding Patron, the world’s No. 1 ultra-premium tequila.  

A longtime activist for sustainable business and corporate responsibility, he makes these practices paramount as he continues to evolve and grow his businesses, and inspire others, insisting “corporations can and should change the world for the better.”

The regular Sharks are Mark Cuban, owner and chairman of AXS TV and owner of the Dallas Mavericks; real estate mogul Barbara Corcoran; “Queen of QVC” Lori Greiner; technology innovator Robert Herjavec; fashion and branding expert Daymond John; and venture capitalist Kevin O’Leary.


by Linda Miller
Fashion Blogger (Contributor)
Linda Miller always has loved makeup and fashion, especially shoes and handbags. She admits to owning more lipsticks and glosses than many makeup artists, but she's not giving up a single tube. When she got the opportunity to move from...
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