Jordan unveils new Hornets logos for next season

Published on NewsOK Modified: December 21, 2013 at 8:13 pm •  Published: December 21, 2013

CHARLOTTE, N.C. (AP) — The buzz is back in Charlotte.

Bobcats owner Michael Jordan unveiled the new brand identity the Charlotte Hornets will use after this season.

Jordan introduced the team's primary new logo and word mark — as well as eight alternatives — during a halftime ceremony Saturday night, saying "You guys asked and we delivered."

The primary logo features the purple and teal formerly used by the Charlotte Hornets from 1988-2002 with a more aggressive-looking hornet with piercing eyes, a raised antennae, larger wings and pointed stinger. In the logo is a basketball that doubles as the hornet's body with the Hornets wood mark written across it.

The Bobcats officially become the Hornets the day after their final game this season.

"Tonight is a special night," Jordan said.

The event featured former Muggsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka, all former NBA players who played for the Hornets in Charlotte, as well as a video display with the new logo.

Jordan received permission from the NBA board of directors this year to change the team's name after New Orleans owner Tom Benson vacated the name in favor of the Pelicans. The Hornets were located in Charlotte from 1988-2002 before then-owner George Shinn moved the team to New Orleans.

On the video presentation at halftime, the voiceover began by saying "What once was lost has been willed by you to be found. The legend is our new legacy. Get ready for the buzz to return. Our city. Our colors. Our name. We're all coming home."

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