SAN FRANCISCO (AP) — The scientific journal that published a study by Facebook and two U.S. universities examining people's online mood swings regrets how the social experiment was handled.
In a note of contrition, the Proceedings of the National Academy of Sciences concluded that the decision to manipulate the content appearing on the Facebook pages of about 700,000 people without their prior consent may have violated some principles of academic research.
The journal also pointed out that, as a for-profit company governed by its own terms of service, Facebook had no obligation to adhere to those scientific principles.
"It is nevertheless a matter of concern that the collection of the data by Facebook may have involved practices that were not fully consistent with the principles of obtaining informed consent and allowing participants to opt out," wrote Inder Verma, the Washington, D.C.-based journal's editor in chief.
The unusual "editorial expression of concern" surfaced Thursday, a day after Facebook Inc. Chief Operating Officer Sheryl Sandberg apologized, acknowledging that the world's largest social network should have done a better job communicating about the experiment.
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