Share “Kenny Loggins is latest to peddle music on...”

Kenny Loggins is latest to peddle music on QVC

David Hiltbrand Published: June 19, 2009


"Most children’s albums are strictly for the children and the parents have to listen to it whether they like it or not,” he says. "My goal has been to make an album that parents love as much as the children.”

He first got into kids’ music when a former wife was pregnant with his fourth child, Luke (now 16).

"I realized that I was heading towards another few years of Barney and stuff like that. I thought, ‘Somebody ought to make a record that I would like as much as my kids.’ It dawned on me,” he says, laughing, "that it would probably be me.”

That insight resulted in two collections of lullabies — "Return to Pooh Corner” in 1994 and "More Songs From Pooh Corner” in 2000.

The artfully rumpled troubadour notes that the music business has changed radically in that interim. His last pop collection, for instance, 2007’s "How About Now,” was sold exclusively at Target.

"Everything is a marketing opportunity,” he says, pointing to the fact that Disney has enrolled him on Twitter.

"It’s bizarre what’s happening now,” he says. "My son, Crosby, who is 28, is coming out with his second album for Jive. He told me the other day he was running a 102 fever and had to go and play in a conference room at People Magazine for about 25 people. They would never have brought something like that to me back when I was young and starting out.”

The old stuff still has its appeal. Loggins is touring this summer with his early ’70s partner, Jim Messina. The duo may have broken up in 1976 but advance sales have been brisk.

"I think it’s the nostalgia ticket that is getting stronger right now,” he says.

As for the new album, it doesn’t go on sale until next month. But you can preorder the $19 package for $17.39 exclusively on QVC.

Before Loggins has taken off his guitar and left the set, Killinger is already flogging the Satchel of the Day: a Hobo bag with buckle accents. Retails for $89. Yours for $79. Shipping and handling: $7.22.


Information Services