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Kevin Durant: If companies want his endorsement, 'they're going to have to come to Oklahoma City'

Kevin Durant is proving that you don't have to be in New York or Los Angeles to get endorsements.
by Darnell Mayberry Modified: November 8, 2010 at 9:25 pm •  Published: November 8, 2010

On most Mondays, Court No. 2 inside the Santa Fe Family Life Center in north Oklahoma City is reserved for volleyball practice or basketball-hungry homeschoolers.

But the adjacent set of aluminum stage lights shining from half-court on this Monday afternoon suggested something different, something special, was happening just off the bottom of the two flights of stairs that lead to the gymnasium.

And when the man of the hour stepped on the floor, his signature long strides taking center stage just after 3:30 p.m., he entered to a chorus of applause from a small crowd of children.

Kevin Durant couldn't have been further from the big-time.

Yet this makeshift moment served as the scene from which Durant would promote his latest endorsement deal, a partnership with Degree Men.

The event exemplified how Durant, the Oklahoma City Thunder's franchise player, has bucked the allure of big cities and bright lights — which often lead to big dollars — and instead has seized sponsorships in small-market Oklahoma City.

"I always told myself if I play the game the right way, if I always get better, things like this are going to come to me," Durant said. "I don't have to go other places just to get this.

"I don't want to sound like a prima donna. But if companies want to come out here and be a part of what I have going on, they're going to have to come to Oklahoma City."

That's precisely what's taking place before our eyes.

Durant's endorsement portfolio is a rapidly growing list that includes Nike, Gatorade, Panini America, EA Sports and Degree Men. Nike recently launched a viral social media campaign that presents Durant as the superstar next door. And on Monday, Durant excitedly watched his Degree Men Chain of Adventure video series in which he teamed up with adventure expert Bear Grylls on a specialized "ultimate alley-oop" challenge. Durant then served as a judge for a group of locals competing in an alley-oop contest.

Skateboarding legend Tony Hawk and New York Jets quarterback Mark Sanchez are the only other two athletes sponsoring Degree Men's Chain of Adventure series.

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by Darnell Mayberry
OKC Thunder Senior Reporter
Darnell Mayberry grew up in Langston, Okla. and is now in his third stint in the Sooner state. After a year and a half at Bishop McGuinness High, he finished his prep years in Falls Church, Va., before graduating from Norfolk State University in...
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