Kevin Durant keeps signature shoes affordable

BY TARIQ LEE, Staff Writer, tlee@opubco.com Published: June 30, 2011

Kevin Durant never had the latest and most expensive shoes when he was growing up.

And he's hasn't forgotten that about what that was like.

Durant remembers having three pairs of shoes when he was a teenager and having one pair that he wore all around Seat Pleasant, Md.

"We couldn't afford the Pennys, the Pippens, the Jordans," Durant told The Oklahoman on Thursday. "I had one pair of Team Jordan's, and I wore them everywhere. I hooped in them, played football in them. I had some Shaqs from K-Mart and a pair of Tim Duncans. But I couldn't get a bunch of different ones like I wanted."

Durant's memory of not being able to have the shoes he wanted had a big impact when it came time to price his own line of shoes.

While NBA stars like Kobe Bryant and LeBron James have shoe lines that cost around $150, Durant offers his Nike KD line at $88. His shoe has become one of the most popular on the market.

"If they were $125 I wasn't getting them, but $88, that's reasonable," Durant said. "Plus, I had a brother, too, so my mom wasn't paying $120 for two pairs of shoes. I put them at $88 and a lot of people have been buying them and that's what it's been like for the last couple years."

Nike has always been Durant's favorite brand and he told himself if he ever played basketball collegiately or even the NBA he was going to wear the swoosh.

After entering the draft after his freshman season at Texas, Nike approached Durant with a shoe deal but adidas also came into play.

"I always wanted to be a part of (the Nike) family but I had to take a look at adidas as well because they had some good stuff for me," Durant said. "But I thought Nike was a better company for keeping my feet intact and having the brand. I wasn't really big on brands, but I wanted something people would like."

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