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Kevin Durant pens deal for stake in frozen yogurt chain

Thunder star Kevin Durant will endorse Oklahoma City-based chain Orange Leaf Frozen Yogurt as part of a deal with the company.
by Brianna Bailey Modified: September 4, 2014 at 10:18 pm •  Published: September 4, 2014

Thunder superstar Kevin Durant now owns a stake in Orange Leaf Frozen Yogurt after inking an endorsement deal with the Oklahoma City-based chain.

Terms of the deal were not disclosed. Durant will receive an ownership interest in Orange Leaf in exchange for his work to promote the frozen yogurt brand through community service partnerships, including the development of a program that will help under-served kids and communities, Orange Leaf said. Durant also will promote Orange Leaf through social media and in-person appearances as part of the endorsement deal.

Orange Leaf CEO Reese Travis said he was impressed with Durant’s involvement in the Oklahoma City community, and that led him to want to partner with the Thunder forward. Travis said he was particularly touched with Durant’s efforts to help with cleanup efforts after the May 2013 Moore tornado.

“From the first conversation I ever had with him, he was very humble and very focused on what we were talking about,” Travis said. “He’s the same guy you see in the media — very down to earth.”

Travis is a former offensive lineman on the University of Oklahoma football team and said his love of sports also drew him to Durant, who was named NBA’s Most Valuable Player this year.

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