A former Orange Leaf franchisee, Travis and his business partners bought Orange Leaf in 2010 and moved the company’s headquarters from San Francisco to Oklahoma City. The chain had only about 15 stores when the group purchased the company.
Orange Leaf has since grown to more than 300 locations, including a handful of stores in Australia. There are also plans to expand the brand to Mexico and the Middle East as well as China, Taiwan, Macau and Hong Kong.
The frozen yogurt chain is headquartered in Oklahoma City’s TWO Caliber Park office building near Quail Springs Parkway and N May Avenue.
The management firm Roc Nation Sports negotiated the deal on Durant’s behalf.
“This is an extremely unique partnership that will allow KD to represent a company that he likes, cares about and is now a partial owner of,” Michael Yormark, Roc Nation president and chief of branding and strategy, said in a statement.
Orange Leaf is Durant’s second equity stake in an Oklahoma City-based restaurant venture. He also owns a 25 percent stake in the KD’s Southern Cuisine restaurant in Bricktown, operated by Hal Smith Restaurant Group.