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Kevin Durant starting the 'Strong and Kind' movement Published: March 13, 2014

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Thunder forward Kevin Durant has been firing off a series of tweets the past few days with the hashtag of #strongandkind.


Doing nothing gets you nothing in return…tired of people mistaking kindness for weakness #strongandkind

— Kevin Durant (@KDTrey5) March 13, 2014


Turns out it's a part of Durant's partnership with KIND health snacks.

KD is working to get 1 million people to sign a petition on to follow five guidelines in promoting "the best way to show strength is to show kindness."

In return, KIND is donating $1 million to the Kevin Durant Charity Foundation to create specialized education and after-school programs for at-risk students.

"It’s a company that it’s definitely about what the name is," Durant said Thursday. "It’s about showing people what being kind is, so it was almost a no-brainer to partner up with them. I’m very grateful for the opportunity."

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