Thunder forward Kevin Durant has been firing off a series of tweets the past few days with the hashtag of #strongandkind.
Turns out it's a part of Durant's partnership with KIND health snacks.
KD is working to get 1 million people to sign a petition on www.strongandkind.com to follow five guidelines in promoting "the best way to show strength is to show kindness."
In return, KIND is donating $1 million to the Kevin Durant Charity Foundation to create specialized education and after-school programs for at-risk students.
"It’s a company that it’s definitely about what the name is," Durant said Thursday. "It’s about showing people what being kind is, so it was almost a no-brainer to partner up with them. I’m very grateful for the opportunity."