Kevin Durant's Nike commercial to make viral debut Friday

Thunder star Kevin Durant has a new commercial that is centered on Nike's “Basketball Never Stops” campaign.
BY DARNELL MAYBERRY Staff Writer dmayberry@opubco.com Published: October 27, 2011
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Kevin Durant's latest Nike commercial is set to make its viral debut Friday, The Oklahoman has learned.

The spot will debut on network television during NBC's coverage of Sunday Night Football.

In the commercial, the Thunder star will be featured alongside Miami Heat star LeBron James, New York Knicks forward Amar'e Stoudemire and Dallas Mavericks forward Dirk Nowitzki. Hip-hop artists Questlove, who is best known as the drummer from the Grammy Award-winning group The Roots, and J. Cole also make appearances, as well as Jimmy Kimmel's “pop-a-shot” champion Ricardo.

The spot is centered on Nike's “Basketball Never Stops” campaign, which has become the slogan of many Nike-sponsored NBA players throughout the league's near four-month-long lockout. The concept for the commercial's series is athletes will show up whenever, wherever a game is being played.

While in Oklahoma City last weekend for his charity basketball game, Durant filmed a spot at a local truck stop. In the spot, Durant shows up at a Love's and plays with a group of truck drivers in the middle of the night.

Durant is expected to compose a message Friday on the social media site Twitter to alert his fans that the commercial is available for viewing. Durant will be one of the athletes to have a spinoff of the initial commercial and star in his own spot.